Pricing Optimization Study

Background:

Our client (water purifier brand) wanted to estimate the price elasticity of its products, i.e. if the goal is to increase sales volumes by X%, how much discount should they offer.

Project Design:

Key Component I: Historical Trends Analysis

Key Component II: A/B Testing

Outcome:

Based on FZ’s study, we were able to implement an evidence-based discount program to meet clients’ sales goals.

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