FZ Research

Comprehensive market assessment research provides you with a deep understanding of Chinese operating environment, market size and top players, enabling you to make strategic decisions that can lead to competitive advantage, growth, and long-term success.

FZ Solution’s comprehensive market assessment study integrates key areas including Market Figure, Market Segmentation, and Market Trend and Forecast. Market Figure includes an analysis of market size, value chains, top competitors, and marketing trends, alongside an examination of development policies.  Market Segmentation study breaks down markets by geographic and product segments, while also evaluating market size and features by applications.  Market Trend and Forecast study predicts market development trends, identifies market drivers and inhibitors, and performs opportunity analysis. It concludes with a forecast for market size and demand over the next 3-5 years.

Competitor Analysis Study is designed to help clients develop competitive strategies through a detailed examination of their competitors.

Competitor Profiling involves a deep dive into a competitor’s background, including their history, current production and sales, capacity and utilization, It also looks at key partnerships and alliances, employee structure. A SWOT analysis is also conducted to identify the competitor’s strengths, weaknesses, opportunities, and threats.

Distribution and Channel Assessments: The final section assesses the strength and reach of the competitor’s distribution network, the structure of their distribution channels, and their performance metrics. It also looks at strategies for channel expansion and optimization.

Competitor Tracking: This part of the study focuses on the competitor’s sales strategies, including branding, sales channels, and pricing. It involves tracking and monitoring the competitor’s prices and their new product activities.

A concise roadmap for entering new markets. It evaluates market feasibility, assesses the addressable market, and develops a tailored entry strategy focusing on positioning, differentiation, and partnerships.

FZ Solution’s Market Entry Study initiates with a Feasibility Evaluation, assessing market and product viability across various dimensions. It advances to evaluating the Addressable Market by determining its size and conducting competitive benchmarking to analyze the strengths and weaknesses of direct competitors. The study culminates in the Entering Strategy phase, where a customized strategy is devised focusing on market positioning, differentiation, distribution channels, and partner identification to facilitate a strategic market entry.

Customer Insight/Voice of the Customer Study is essential for making informed decisions that enhance the customer experience.

Customer Satisfaction Study gathers customer feedback, both positive and negative, to identify pain points and unmet needs. It also assesses product and service improvements, post-purchase support, price sensitivity, and channel preferences.

Brand Perception Study examines how customers perceive the brand in terms of product awareness, frequency of use, competitive perception, and sentiment analysis. It also looks at customer loyalty and the post-purchase experience, which includes delivery, setup, and customer service.

Customer Journey Research delves into the purchasing process, identifying purchase drivers and the factors that influence decision-making.

A structured and thorough approach to identifying, assessing, and securing the right partners for a given business objective.

It begins by identifying a list of potential partners that align with the client’s specific criteria. By conducting in-depth research and direct communication, the study goes beyond mere listing to assess the willingness of potential partners to cooperate, which is vital for forming successful business relationships. FZ also involves direct preliminary cooperation communication, which is essential for clarifying cooperation methods, terms, and duration, and for establishing a preliminary understanding of the partnership dynamics.

Z team, located across various regions and cities, offers client visits (both anonymous and non-anonymous). With professional observations and in-depth research, we provide more effective and authentic feedback.

FZ conducts anonymous visits to companies to verify their authenticity and assess their facilities, which is the most effective way to gain insights into a company’s production and operational environment. Besides it, FZ also acts as a consulting firm on behalf of its clients, engaging in direct, face-to-face communication with target companies.

Expert Focus Group is especially useful when it comes to Validation of Hypotheses, Strategy Development and Policy Impact Assessment.

FZ offers professional services to assist our clients in scheduling appointments with the proper experts, negotiating compensation, and organizing focus group. Depending on client needs, we provide a range of services, from simply setting up meetings and enable clients to lead the discussion at their own pace, to actively managing the discussion process to ensure thorough coverage of all topics and providing a comprehensive summary and documentation after the meeting.