Background:
A personal care brand, wanting to expand into the China market, engaged FZ Solution to conduct a market feasibility study to determine market potential for Client’s products.
Focus is on eCommerce channels rather than retail in the first 12 month.
I: Market Sizing & Potential Analysis
Starting with client’s desired brand/product/price positioning and target segments, we make an assessment of the demand potential and close competitors.
II: Competitor Analysis
Thereafter sizing is done by retrieving sales volumes and pricing data of top players in target segments.
III: Feasibility & Viability Analysis
Segment trends, upcoming policies/regulations, drivers and inhibitors are considered to form a holistic feasibility & viability analysis.
Outcome:
Based on FZ’s assessment, client decided to push ahead with launch, first on China’s cross border channels to test the market. FZ went on to help our client to estimate the investment needed and burn rate over a 12 month horizon.
FZ Solution 